Overpackaging is now being resisted by consumers. Recent studies demonstrate that even during a pandemic, customers respect sustainability and the environment and keep them in mind while making purchases.
Overpackaging is defined as any packing that is regarded as excessive and does not satisfy a perceived required condition or purpose. A double packaging, or even treble, the size of the goods within is an example of this.
Despite the uncertainties that customers face, nearly 23 % are more inclined to buy things online if they believe they will be delivered in more sustainable packaging, and 21 % are often more likely to buy online if their products arrive in recyclable packaging.
According to a new study, 93 % of customers have gotten goods with wasted space, and nearly 73 % have gotten packages that were at least double the size of what has been required. 54 % of customers said that they would reconsider ordering from a firm that used too much space in its packaging.
But why are customers concerned about over packaging? Let’s look at the disadvantages of over packaging.
- The Adverse Effects of Overpackaging
Overpackaging has long been recognized as having a significant detrimental impact on the environment. Packaging causes a variety of environmental issues, including the depletion of important resources, the impact on animal and plant species, and the quantity of raw materials and energy required in the manufacturing and recycling of surplus packaging.
Overpackaging also incurs a financial penalty, which is passed on to the customer and, eventually, to waste treatment companies. Reduced resource usage equals more money lost for enterprises. Adding layers and layers of protective coatings without considering their influence on travel expenses, conservation demands, or the sort of usage or consumption predicted isn’t particularly profitable, yet many firms do it nonetheless.
Among the most prevalent packaging materials include polyethylene, polypropylene, polyurethane, PVC, and PET. According to Greenpeace (2018), just 9 percent of plastics are recycled, 12 percent are burned, and 79 percent pollute the environment or the ecosystem, with even more than 12 million tonnes thrown into the seas every year.
Do not get us wrong: protecting materials like the ones described above are critical and useful to your entire packaging strategy, however, the trick is to integrate them more efficiently. If you can keep your box as small as possible, you’ll use very little protective material. It is vital to stress the recycling and reuse of these items to reduce the significant environmental impact of overpackaging.
- Utilize a Custom Packaging Methodology
Now, how do you stay away from overpackaging? It’s truly that simple. Decide whether or not to use a bespoke packaging solution for your items. You won’t have to worry about excessive waste that hurts the environment, costs you money, and makes your customers unhappy if you choose a bespoke packaging solution. Custom packaging is made specifically for your product and only your product, thus the appearance and feel of your product influences the development process.
- Custom packaging’s advantages
Custom packaging not just to helps you alleviate the issue of overpackaging, but also offers a slew of additional advantages, which we’ll go over below.
- Client satisfaction is essential:
You may guarantee that your consumers are not only happy with your product, but also with the packaging by using a bespoke packaging solution. You can make a lasting impression on them by giving them a nice unpacking experience, which will lead to them buying from you again.
- Eco-friendly approach:
People are concerned about land waste in this day and age, and many efforts are being done to reduce it. Custom boxes made of Kraft material contribute to this cause because they are recyclable and have no negative environmental impact. Moreover, when the packages are manufactured from eco-friendly materials, no suck inks that are harmful to the environment have been used. As a result, producers are choosing recyclable Kraft and cardboard boxes to ensure that their product does not contribute to the country’s land waste. As a result, this is one of the most compelling reasons to go for bespoke packaging solutions for your goods.
- Safety and Protection of Product:
It is vital to ensure that your goods are brought to the door of your client in the same state that your warehouse departed for a successful company. You can be sure of it with a customised packing solution. There is no additional space in the packaging with a design created around your goods to throw and turn and perhaps destroy your product. A bespoke packaging solution alleviates the anxiety regarding the safety of your goods
- Effectiveness of costs
Custom packaging boxes are constructed of corrugated cardboard and are relatively affordable. Corrugated is made in a sustainable manner using trees and recycled corrugated containers. It also has an industry recovery rate of about 90% over the previous eight years, and 96 percent in 2018, making it not only cost-effective to create, but also to recycle.